It's done by giving hens feed that's high in canola oil, says Bart Slaugh, director of quality assurance. Eggland's Best sells eggs boosted to 100 milligrams of omega-3 per egg, vs. Because of special processing, there is no taste or smell of fish oil, says CEO Stephen Gaddis.
Omega Farms adds omega-3 to milk and cheese, and this month will add it to yogurt and orange juice.
"We see a rise in consumer awareness of health benefits," says brand manager Stephen McDermott. Print ads tout: a new way to enjoy omega-3. Unilever's I Can't Believe It's Not Butter Mediterranean Blend, introduced in November, contains 400 milligrams of omega-3 per serving. Since 75% of adults don't get the amount of omega-3 they need, he says, Tropicana put it into its Healthy Heart with Omega-3s. Consumers are used to fortifications, from vitamins to calcium, in OJ, says Jim McGinnis, marketing chief at Tropicana. "It isn't good nutrition to cram a lot of ingredients into a single food," says registered dietitian Robyn Flipse. Not all nutritionists, however, encourage consuming it as an additive rather than in foods such as salmon, where it is found naturally. The American Heart Association and the Food and Drug Administration give omega-3 a thumbs-up. "Omega-3 is the hot ingredient," says Lynn Dornblaser, analyst at Mintel. Two years ago, omega-3 showed up in 120 new food products, but in 2006, it appeared in about 250, estimates Mintel, the product research specialist. It's also about to add it to an Earth's Best infant formula, since some studies show it can aid in brain development. "It's become the miracle food," says Maureen Putman, marketing chief at The Hain Celestial Group, which puts omega-3 in Health Valley cereal. Four in 10 adults are seeking more omega-3s in their diets, according to a HealthFocus USA Trend Survey. ON DEADLINE: The AHA's recommendations on Omega-3 and moreįood marketers' primary target is the 79 million baby boomers, because omega-3 has been shown to cut risks of heart disease and maybe other diseases, including Alzheimer's. Unilever put it in I Can't Believe It's Not Butter. Tropicana this month will roll out the first national orange juice with omega-3. The name may sound like a sci-fi film, but omega-3 - fatty acids found, for example, in fish and some nuts and oils - are increasingly being added to other foods, often via fish oil or flax seeds.
It's barely January, but there's no doubt what one of 2007's hottest food additives will be: omega-3. Omega-3 pours into cereal, orange juice, eggs, pet food Who have the lowest life expectancies in the world when war, famine childhoodĭiseases and disasters are factored out? The Inuit
#TROPICANA ORANGE JUICE FISH GELATIN FULL#
Is full of heavy metals and other toxins such as mercury, lead, tin, cadmium, chromium, arsenic) (fish oil besides being a product of the suffocation of agonized fishes
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